IPTrademark

Your brand is your corporate identity. It’s your name, your appearance, how you represent your business and how others perceive it. Your marketing team will help you establish corporate and product names, logos and taglines that reflect and reinforce that identity. But the right legal counsel is critical to protect your brand at every stage of your business development. Without it, even the most perfectly crafted imagery and messaging can be rendered meaningless, leaving the business in a precarious and costly position.

From identification and registration to monitoring and enforcement, the complex trademark journey requires a mix of savvy legal and business counsel. Our team of experienced attorneys provides trusted advice to clients, enabling them to build and protect their brands with confidence and helping them:

  • Search for availability and analyze risks before adopting a trademark
  • Acquire trademarks through federal and state trademark registrations
  • Integrate trademark portfolios with branding strategies and marketing campaigns
  • Prepare trademark usage guides and programs
  • Create trademark licensing programs to maximize revenue and protect trademark assets
  • Implement trademark monitoring programs to identify infringing activities
  • Prosecute and defend opposition and cancellation proceedings at the Trademark Trial & Appeal Board
  • Prosecute and defend trademark infringement actions

Having backgrounds supporting businesses across a wide variety of commercial, consumer, educational, and entertainment industries gives us insight into the power of trademarks and what is needed to best protect clients. As factors like technology and consumer trends impact the way goods and services are bought and sold, the role, value, and needs of trademarks are continually evolving. We are constantly tracking and working at the front lines of that evolution, enabling us to educate and safeguard clients, keeping them on track and ahead of trends.

Our holistic counsel is more relational than transactional, which means clients can keep their focus where it matters most–on their businesses. We are equipped to identify triggers and know what areas of conflict may look like in front of a judge or a trademark examiner–so clients are prepared to resolve any potential conflict, with or without litigation. Indeed, by prioritizing trust alongside our clients’ business needs and goals, we look out for their long-term interest and position them for ongoing success.

Insights

news

Arjay Parhar Joins Taylor English’s Expanding Intellectual Property Practice

November 12th, 2024

ATLANTA, GA – [November 12, 2024] – Taylor English Duma LLP is pleased to announce that Arjay Parhar has joined the firm as an associate…

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news

Taylor English Expands its Miami Office with Addition of New IP Partner, Roberto M. Suárez

November 11th, 2024

MIAMI, FL – [November 11, 2024] – Taylor English Duma LLP is excited to announce that Roberto M. Suárez has joined the Miami office as a…

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news

Taylor English Duma LLP Welcomes John L. North as Partner in Intellectual Property Practice Group

October 15th, 2024

ATLANTA, GA – [October 15, 2024] – Taylor English Duma LLP is proud to announce that John L. North has joined the firm as a partner in…

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insights

Taylor English Duma LLP Expands Patent Team with Addition of Partner Kenn Bruley

September 12th, 2024

ATLANTA, GA (September 12, 2024) – Taylor English Duma LLP is pleased to announce the addition of Kenn Bruley as a partner in its growing…

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About Taylor English

Taylor English Duma LLP was built from the ground up to provide highest-quality legal services for optimal value. The firm combines the best aspects of a traditional law firm with seasoned attorneys throughout the United States. Together, our attorneys work each day to provide timely, creative, and cost-effective counsel to help clients solve problems and achieve goals. Taylor English clients run the gamut from Fortune 500 companies to middle market businesses to start ups and entrepreneurs. The firm is the Georgia law firm member of GGI Global Alliance AG, the leading worldwide alliance of accounting and law firms, giving our clients access to a trusted stable of high-quality professional services organizations around the globe.

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