Amanda Groover Hyland

Partner

Atlanta, Georgia

Amanda Hyland provides unmatched client service and attention on intellectual property and media issues, with a commitment to providing pragmatic, value-driven strategies. Her depth of expertise has been recognized by Chambers, World Trademark Review, and Best Lawyers in America, and she was shortlisted as the Georgia IP litigator of the Year in 2021 and 2022.Ms. Hyland serves companies across numerous industries, including Fortune 100 companies, retail and consumer brands, telecommunications, software and technology companies, national publishers, influencers and celebrities, manufacturers, breweries, national restaurant chains, advertising and marketing companies, and energy and water infrastructure corporations.

Her areas of focus include trademark and copyright enforcement and litigation, trademark clearance, and portfolio management. She also draws on more than a decade of experience handling media issues, including litigation and prepublication review relating to publishing, advertising, journalism, and social media, including privacy and defamation.

Ms. Hyland offers rates that create value without sacrificing experience, responsiveness, or results. She is often able to provide flat fee and retainer structures for domestic and international portfolio management, and she works with colleagues across the globe to provide a comprehensive, effective brand management strategy that prioritizes her clients’ needs for predictability, budgeting, business objectives, and results. Her global portfolio includes more than 3,000 marks.

Ms. Hyland is an experienced litigator, serving as counsel in more than 100 cases across the country, and dozens more in the Trademark Trial & Appeal Board. Her wins include claims regarding cybersquatting, internet advertising, trademarks as key words, color as trademark, product trade dress, trademark priority, trademark ownership, SLAPP suits, and copyright in visual art, architecture, and consumer products.

She serves as the Vice President of the Atlanta Intellectual Property Inn of Court, and she is the chair of the International Trademark Association Academic Committee. She is also involved in her community, and currently is on the Executive Board of Kate’s Club. She loves sharing her legal skills with organizations that advocate for the welfare of children and animals.

Affiliations

  • Atlanta Council of Younger Lawyers Campaign, Firm Coordinator
  • Atlanta Humane Society, Junior Board (1873 Society), 2013-2016
  • Atlanta Intellectual Property Inn of Court, Vice President
  • Atlanta Women’s Foundation, Community Connection Mentor/Connector for the Atlanta Center for Working Families, 2014-2015
  • Intellectual Property Owners Association
  • International Trademark Association (INTA), Academic Committee Chair 2021-2022, Student Member Student Subcommittee Chair, 2017-2020
  • Kate’s Club, Board Member, Executive Board Member and External Committee Chair
  • State Bar of Georgia, Intellectual Property Section
  • The Federal Bar Association

Recognitions

  • Atlanta Business-Chronicle, 40 Under Forty, 2020
  • Best Lawyers in America®, 2017-2022
  • Chambers USA: Leading Business Lawyers – Intellectual Property, 2020-2022, Up and Coming 2017-2019, Associate to Watch, 2016
  • Daily Report 25 under 40 On the Rise, 2016
  • Georgia Super Lawyers, 2022
  • Georgia Rising Stars, 2013-2021
  • Georgia Trend’s Legal Elite, Intellectual Property, 2012, 2019-2020
  • Managing Intellectual Property, Trademark Star, 2020 – 2022
  • Martindale-Hubbell AV® Preeminent™ Peer Review Rated
  • University of Florida, 40 Gators Under 40, 2020
  • World Trademark Review, 2018-2020

Practice Areas

  • Appellate
  • Arbitration and Mediation
  • Business Torts and Commercial Contract Disputes
  • Cannabis
  • Data Security & Privacy
  • Entertainment & Sports
  • High Education
  • Intellectual Property – Patent
  • Intellectual Property – Trademark
  • IP Litigation
  • Leisure & Hospitality
  • Manufacturing
  • Media
  • Non-Profit
  • Retail
  • Staffing

Education

  • University of Florida Levin College of Law, JD, cum laude, 2006
  • University of Florida, College of Journalism and Communications, MA, with distinction, 2006
  • University of Florida, BA and BS, summa cum laude, 2003

Bar Admissions

  • Florida
  • Georgia

Courts

  • U.S. Court of Appeals for the 11th Circuit
  • U.S. District Court for the District of Columbia
  • U.S. District Court for the Middle District of Florida
  • U.S. District Court for the Middle District of Georgia
  • U.S. District Court for the Northern District of Georgia

INSIGHT

Conversations with TED: NFTs and Trademark Issues

2022

This episode of Conversations with TED discusses the evolving world of NFTs, cryptocurrency and the roles of trademarks and IP. With no…

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Apple: the latest alleged trademark bully

2022

One of the most frustrating experiences for small or mid-size businesses is the trademark bully. The trademark bully, much like the…

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How to Mitigate Trademark Processing Delays at the USPTO

2022

For trademark practitioners, we’ve all see processing time creep from three months, to six, and now to sometimes eight months. This is…

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INSIGHT

Famous Marks Sold as NFTs, but not by Mark Owners. What Could Possibly Go Wrong?

2022

In what is officially my 2022 “hot topic” in trademark law, the World Trademark Review has discovered significant trademark infringement…

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INSIGHT

Lawsuit against Netflix a primer in why you need an IP lawyer

2021

An indie filmmaker sued Netflix a few weeks ago, asserting that the film “Skater Girl” was a knockoff of his file “Sk8er Girl.”…

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INSIGHT

Awesome new book for empowering children after loss

2021

I am so excited to share the release of an amazing new book written by Kate’s Club Executive Program Director Lane Pease and Nancy…

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INSIGHT

“Pretzel Crisps” case a lesson in generic marks

2021

One of the foundations of trademark law is that certain words must remain in the public domain so that entities can properly describe…

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INSIGHT

Judicial privilege has boundaries, at least in Texas

2021

In my experience, attorneys often include inflammatory, defamatory statements in Complaints and Answers – not for the purpose of pleading…

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INSIGHT

Banksy European IP dispute highlights purpose of trademarks

2021

Businesses often want to trademark phrases and images they use in their business, but unless the use is truly to identify the source of…

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INSIGHT

New Law ENDS Online Sales of Vaping Products to Minors

2021

S. 1253: “PREVENTING ONLINE SALES OF E-CIGARETTES TO CHILDREN ACT” On March 27, 2021, the Preventing Online Sales of E-Cigarettes to…

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INSIGHT

Tips About “The Big Game” Week

2019

WARNING: DON’T USE THE TERM “SUPER BOWL” IN YOUR SOCIAL MEDIA OR PROMOTIONS Taylor English trademark attorney, Amanda Hyland, recently…

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