Profile
Amanda Hyland focuses on intellectual property, media, and First Amendment counseling and litigation for a variety of corporations and non-profits. She has been recognized by numerous organizations, including Chambers, World Trademark Review, and Best Lawyers in America as a national leader in intellectual property.
Ms. Hyland serves a variety of companies across numerous industries, including Fortune 100 companies, retail and consumer brands, telecommunications, software and technology companies, national publishers, influencers and celebrities, manufacturers, restaurant chains, advertising agencies, and corporations in the energy and water infrastructure industries. She provides industry insight and pragmatic strategies to work as a creative partner with each of her clients.
Ms. Hyland offers rates that create value without sacrificing experience, responsiveness, or results. She is often able to provide flat fee and retainer structures for domestic and international portfolio management and enforcement, and she works with colleagues across the globe to provide a comprehensive, effective brand management strategy that prioritizes her clients’ needs for predictability, budgeting, business objectives, and results.
Ms. Hyland has served as lead counsel in trademark/trade dress infringement, unfair competition, copyright infringement, and defamation cases in federal and state trial and appellate courts across the country. She has litigated more than 80 cases, with five going to trial. Her wins include involving novel issues in cybersquatting, internet advertising, trademarks as key words, color as trademark, product trade dress, trademark priority, and trademark ownership. She also has significant experience litigating trademark disputes in the Trademark Trial & Appeal Board.
Additionally, Ms. Hyland has significant experience with transactional intellectual property matters, including United States and international trademark applications and prosecution, licenses and assignments, usage issues, copyright applications and due diligence. She maintains more than 2,500 trademarks domestically and internationally, including for several high-profile clients, consumer brands, and Fortune 100 companies.
With a background in journalism and media, Ms. Hyland is also an effective partner in assisting clients with publication-related matters, including defamation, invasion of privacy, violation of publicity rights, and copyright issues that arise in traditional print, on social media, and in documentaries, movies, and other video formats.
Ms. Hyland is actively involved in several professional organizations including the Atlanta Intellectual Property Inn of Court, International Trademark Association and the State Bar of Georgia’s Intellectual Property section. She is also involved in her community, and currently is on the Executive Board of Kate’s Club. She loves sharing her legal skills with organizations that advocate for the welfare of children and animals.
She earned her JD, cum laude, from the University of Florida, where she obtained a certificate in Intellectual Property Law, served as Editor-in-Chief of the Florida Entertainment Law Review and Executive Articles Editor of the Florida Journal of Law and Public Policy, and taught undergraduate journalism classes as part of her fellowship. She also earned her master’s degree in journalism, with distinction, and her undergraduate degree in journalism, summa cum laude, from the University of Florida College of Journalism and Communications.
Memberships
Atlanta Intellectual Property Inn of Court, Executive Committee
International Trademark Association (INTA), Academic Committee Vice-Chair, Student Member Student Subcommittee Chair, 2017-2019
The Federal Bar Association
State Bar of Georgia, Intellectual Property Section
Intellectual Property Owners Association
Community Involvement
Kate’s Club, Board Member, Executive Board Member and External Committee Chair
Atlanta Council of Younger Lawyers Campaign, Firm Coordinator
Atlanta Humane Society, Junior Board (1873 Society), 2013-2016
Atlanta Women’s Foundation, Community Connection Mentor/Connector for the Atlanta Center for Working Families, 2014-2015
Practice Highlights
Experience
Achieved a total dismissal of all claims against our client in a nine-figure trademark infringement case in the Western District of Texas. Our team used dispositive motions to resolve all of the claims, which accused our client Bankrate of trademark infringement and unfair competition based on the use of the plaintiff’s licensed trademark in Google searches and keyword advertising.
Achieved a total victory for our client in a $10 million trademark infringement matter in the Western District of California, effectively using a summary judgment motion to cancel the plaintiff’s trademark and dismiss all infringement claims against our client. Our team demonstrated that our client had common-law priority over the plaintiff, which had a federal trademark registration.
Amanda handled the trademark licensing and rights of publicity issues on behalf of DSW and Vince Camuto in negotiating a partnership with Jennifer Lopez to create a footwear line.
Amanda Hyland represents Red Ventures, a portfolio of digital brands that include Bankrate, The Points Guy, creditcards.com, Healthline, and reviews.com. She provides day-to-day outside counsel on matters of media, advertising, and intellectual property to Red Ventures and manages its trademark portfolio.
Won a significant jury verdict in the Northern District of Georgia under the Anti-Cybersquatting Consumer Protection Act (ACCPA) for a national provider of industrial and commercial waste and recycling solutions. The jury awarded full statutory damages, and the Court later awarded $185,000 in attorneys' fees to our client. The jury award and the attorney’s fee award were upheld on appeal to the 11th Circuit Court of Appeals.
- Obtained jury verdict in favor of a non-profit advocacy group in trademark and defamation jury trial
Successfully defended non-profit advocacy group against claim that it did not own rights to its name.
Represented a major airline in claims brought by a former vendor alleging misuse of architectural plans for office space. Won motion to dismiss state-court conversion claims, and in subsequent federal copyright-infringement case based on the same underlying facts, conducted discovery and negotiated settlement in which plaintiff dismissed the case with prejudice and with no payments from our client.
The Massachusetts case, brought on behalf of Mueller Co., alleged that a competing fire hydrant distributor was making false claims about the characteristics and origin of Mueller’s fire hydrants and falsely claiming its hydrants were comparable to Mueller’s hydrants. Mueller asserted claims for trademark infringement, product disparagement, libel, and unfair competition. At the close of discovery, the defendant agreed to an injunction to cease all ...
Obtained consent injunctions in cases pending throughout Southeastern United States. Ceased the importation and sales activities of nearly one dozen gray market Yanmar tractor importers.
Resolved several cases in which client, a national gift and home goods manufacturer, asserted trade dress and design patent infringement claims against competitors. The cases involved the popular cylindrical packaging for wine glasses.
Represented a national athletic goods manufacturer in case defending the client's trademark registration in the color blue for tennis grip tape. Achieved favorable ruling from bench trial in the Northern District of Georgia in which the court upheld our client's trademark registration.
In a case involving allegations of copyright infringement of interior design portfolio photographs and related defamation claims, we achieved a settlement for our client, Meg Adams Interior Design, Inc.
Defended and achieved settlement in copyright infringement lawsuit brought in the Northern District of Georgia by a former employee of our client, a video production company. The former employee claimed to own the copyright in the commercials produced by our client.
Initiated and resolved trademark litigation for GradSave, a college savings plan company. The lawsuit, filed in the Southern District of Florida, asserted claims for trademark infringement against another web company using the mark “GradSaver.” The matter was settled confidentially.
Amanda Hyland represented a Denver liquor distillery in trademark and rights of publicity claims arising from a dispute between Jimi Hendrix’s heirs and other family as to the right to use the term “Purple Haze.” Ms. Hyland obtained a full dismissal of claims against the distillery.
Represented international nonprofit ministry in sale of trademark rights to Daystar Television network.
Represented production company in intellectual property matters, including the negotiation of the full transfer to our client of all copyright in screenplays for a television series.
Currently representing Gulf Synthetics in an action brought by former business partner and his new company claiming trademark infringement, defamation and trade secret misappropriation relating to the deck coatings business.
Achieved successful resolution of lawsuit involving copying of clients' "ABC’s of Life" poem, which was reproduced without permission on posters and plaques.
Achieved prompt and full dismissal of all claims against publishing company relating to a contractual dispute with advertiser. Following the filing of our motion to dismiss, the plaintiff dismissed the action in the Northern District of Georgia.
Achieved voluntary dismissal with prejudice of libel case against FOX 5 reporter by persuading plaintiff that sanctions and attorney's fees would be mandated under Georgia's anti-SLAPP statute.
Represented Symco Group, Inc., a company that serviced check processing equipment, in a copyright infringement and trade secret action in the Northern District of California. The plaintiff alleged that Symco, as part of its regular servicing process, was improperly accessing the plaintiff’s software and therefore violating its copyrights in the software source code that was embedded in the check processing equipment. Following the court’s dismissal of ...
Achieved favorable settlement for client defending claims of copyright infringement for medical billing software.
Defended, and successfully settled, copyright infringement lawsuit brought against book publisher client that had used plaintiff’s photograph in book.
Nxegen, LLC and Nxegen Holdings, Inc. v. Comverge, Inc.
At the client’s request, we took over the defense of a large and hotly-contested patent infringement case brought by Nxegen LLC and Nxegen Holdings Inc. The patents involved systems and methods for remotely monitoring and adjusting energy usage. Facing a tight discovery schedule, we managed to produce, review and analyze a voluminous number of documents, take and defend approximately 30 depositions in a one-month period, amend the complaint to allege ...
Handled the defense of Expression Beauty Works in a case involving claims of infringement of a patent related to crackle nail polish. Negotiated a favorable settlement with plaintiff. Kirker Enterprises v. Expression Beauty Works.
Upon receipt of an anti-SLAPP notice, Plaintiff voluntarily dismissed its defamation complaint, which sought damages relating to FOX 5's investigative reporting regarding health conditions occurring at the Plaintiff's eyebrow-waxing business.
Amanda Hyland litigated a trademark dispute in the Trademark Trial and Appeal Board achieving a favorable settlement in a dispute between two chartered credit unions.
Amanda Hyland handles trademark enforcement for a 2,500-location national restaurant chain.
Taylor English Duma LLP obtained a favorable settlement for its client Anvil International, a national pipe coupling manufacturer, in more than a dozen opposition proceedings in the Trademark Trial and Appeal board filed against Home Depot.
Amanda Hyland represents Cradle to Cradle Products Innovation Institute in its trademark portfolio and licensing matters, including its extensive international trademark certification program whereby it certifies products as meeting certain environmentally sustainability standards.
Amanda Hyland is outside intellectual property counsel for SiteOne , a wholesale landscaping supply company formerly known as John Deere Landscapes. Ms. Hyland provides national and international trademark portfolio management for SiteOne’s hundreds of trademarks, including counsel on matters relating to intellectual property disputes, new brand development, and global IP management.
Taylor English is outside intellectual property counsel to ATLA, which hosts the largest dance career convention in the country, bringing together the top choreographers and dancers from around the world.
Led defense of Mueller Water Products, Inc. in a case brought by a non-practicing entity, ICH Intellectual Capital Holdings, Inc., for infringement of patents related to automated meter reading technology. The client reached a favorable confidential settlement with the plaintiff and the case has been dismissed. ICH Intellectual Capital Holdings, Inc. v. Badger Meter, Inc., et. al.
Represented Mueller Water Products, Inc. in action against Datamatic Ltd. alleging patent infringement of Mueller’s patents for technology relating to Advanced Metering Infrastructure (AMI) systems. Negotiated a favorable settlement with defendant. Mueller International, LLC et al v. Datamatic Ltd.
Mueller Systems, LLC et al v. Teti et al.
Represented Mueller Water Products, Inc. in suits for declaratory judgments of non-infringement, invalidity and unenforceability of patent held by defendant, non-misappropriation of the defendants’ alleged trade secrets, and validity, inventorship, and ownership of client’s patent. Mueller Systems, LLC et al v. Teti et al. (E.D. Virginia and D. Massachussetts)
- Successful defense of various distributors in patent infringement actions relating to pipe couplings
Successfully transferred, deferred, or achieved dismissal of numerous patent infringement suits brought against a client’s distributors in favor of declaratory judgment suit filed by the client, the product manufacturer.
Represented Byrne Medical in patent infringement and false marking case relating to endoscopic devices. Negotiated favorable confidential settlement.
Represented Mueller Water Products, Inc. in action against Singer Valve, Inc. and Singer Valve, LLC alleging patent infringement of Mueller’s patent for an apparatus for the enhancement of water quality in a subterranean pressurized water distribution system. Negotiated a favorable settlement with defendants. Mueller Water Products, Inc. v. Singer Valve, Inc. and Singer Valve, LLC.
Newsroom
Speaking Engagements
- Networking for Trademark Professionals, International Trademark AssociationMay 18, 2019
- Strategies to Improve Communication Amongst Your Legal Team and Clients, 2019 ACC Value ChallengeApril 30, 2019
- October 22-29, 2016
- June 14, 2015
- August 13, 2013
- "Legal Issues in Publishing: A Primer for Authors and Self-Publishers," BookLogix Seminar SeriesJuly 13, 2013
- October 10, 2012
- "The Boundaries of Intellectual Property," The Business Hour With Ron ComachoApril 27, 2012
- "Social Media IP Concerns," Cobb County Bar AssociationFebruary 25, 2011
Publications
- September 5, 2019
- May 27, 2016
- December 11, 2015
- June 24, 2014
- June 10, 2014
- May 13, 2014
- April 15, 2014
- "The Taming of the Internet: A New Approach to Third-party Internet Defamation," 31 Hastings Comm/Ent 79Fall 2008
- "Bullied Bloggers: Why Bloggers are More Susceptible to Libel Threats," 1 Fla. Ent. L.V. 752006
- Summer 2005
Headlines
- February 12, 2021
- November 3, 2020
- March 5, 2020
- March 4, 2020
- December 6, 2019
- June 19, 2019
- May 30, 2019
- January 29, 2019
- September 22, 2017
- September 13, 2017
- June 3, 2017
- June 3, 2017
- May 31, 2017
- January 25, 2017
- August 1, 2016
- June 24, 2016
- June 17, 2016
- April 21, 2016
- April 7, 2016
- November 16, 2011
News Releases
- February 23, 2021
- February 19, 2021
- February 18, 2021
- December 3, 2020
- November 12, 2020
- August 20, 2020
- June 3, 2020
- April 24, 2020
- April 21, 2020
- March 5, 2020
- February 24, 2020
- December 5, 2019
- August 15, 2019
- Eight Attorneys Also Recognized as Leaders in Their FieldsMay 9, 2019
- February 20, 2019
- August 15, 2018
- Nine Attorneys Also Recognized as Leaders in Their FieldsMay 3, 2018
- April 23, 2018
- February 22, 2018
- Ten Attorneys Also Recognized as Leaders in Their FieldsMay 30, 2017
- February 23, 2017
- Six Attorneys Also Recognized as Leaders in Their FieldsMay 27, 2016
- February 25, 2016
- February 19, 2016
- May 28, 2015
- February 20, 2015
- September 11, 2014
- August 28, 2013
- February 21, 2013
- December 5, 2012
- December 9, 2010
Alerts
- March 22, 2021
- January 22, 2019
- September 21, 2016
- September 21, 2016
Events
- October 9, 2018
Community Involvement
Services
Education
University of Florida Levin College of Law, JD, cum laude, 2006
University of Florida, BA and BS, summa cum laude, 2003
University of Florida, College of Journalism and Communications, MA, with distinction, 2006
Clerkships
U.S. Court of Appeals for the 11th Circuit, Staff Attorney
Bar Admissions
Georgia
Florida
Courts & Adjudicative Bodies
U.S. District Court for the District of Columbia
U.S. District Court for the Middle District of Georgia
U.S. District Court for the Northern District of Georgia
U.S. District Court for the Southern District of Florida
U.S. District Court for the Middle District of Florida
U.S. Court of Appeals for the 9th Circuit
U.S. Court of Appeals for the 11th Circuit
Accolades
Atlanta Business Chronicle, 40 Under Forty, 2020
Best Lawyers in America®, 2017-2021
Chambers USA: Leading Business Lawyers – Intellectual Property, 2015-2020, Up and Coming 2017-2019, Associate to Watch, 2016
Daily Report 25 under 40 On the Rise, 2016
Georgia Super Lawyers, Rising Stars, 2013-2020
Georgia Trend Legal Elite, Intellectual Property, 2012, 2019-2020
Managing Intellectual Property, Trademark Star, 2020
Martindale-Hubbell AV® Preeminent™ Peer Review Rated
University of Florida, 40 Gators Under 40, 2020
World Trademark Review, 2018-2020