Undressing The Risks Of Naked TM Licensing, Law360

Law360
November 4, 2019

Taylor English attorney Joseph Sullivan discusses trademark risks for brand-owners resulting from "naked licensing" in his article, "Undressing The Risks Of Naked TM Licensing." This article reviews the Mission Product Holdings Inc. v Tempnology LLC can which ruled that "trademark agreements rejected by a debtor in bankruptcy are not deemed terminated or rescinded." Mr. Sullivan highlights the risks that brand owners face if they fail to include certain provisions regarding their trademarks. He provides practical takeaways for suppliers and their counsel to ensure quality control mechanisms are in place.

Read "Undressing The Risks Of Naked TM Licensing" in Law360.

‹ Publications

Attorneys

Services