"What Every GC Needs to Know About Mobile Apps," Law360
In an article published in Law360 on February 1, 2016, Mitzi L. Hill provides guidance to general counsel on the broad set of possible issues that come along with using mobile “apps” in marketing strategies. The article details possible issues regarding the rules of development and distribution, intellectual property considerations, user privacy for adults and for kids, and the differences between usage among U.S. and global audiences. Ms. Hill emphasizes the importance of remaining optimistic even when the ever changing media marketplace seems daunting, stating that “the core concepts of contractual integrity, consumer protection, personal privacy versus commercial gain, IP protection and more are the real questions [in mobile app issues]. The facts may be new, but the principles remain largely unchanged.” Subscribers may access the article on the Law360 website.