"Super Bowl to Souper Bowl: Atlanta Companies Tiptoe Around Legal Issue," Atlanta Journal-Constitution and WSB
In an article published by the Atlanta Journal-Constitution, Amanda Hyland was interviewed regarding the sensitive legal issue of using the term “Super Bowl.” The NFL is an aggressive enforcer of their trademarks and Amanda Hyland advices her clients to seek more creative ways of referencing Sunday’s game by using terms such as “The Big Game.” Several types of businesses can be effected by misuse of the term “Super Bowl” in their advertising. The article delves into what to look out for by referencing NFL cases on the matter.
Read "Super Bowl to Souper Bowl: Atlanta Companies Tiptoe Around Legal Issue," by the Atlanta Journal-Constitution.
The article was also picked up and published by WSB.