"Manage Online Reviews by Putting Your Employer Brand First," Monster

August 24, 2016

In an article published by Monster on August 24, 2016, Joseph C. Sullivan provides insight on how companies should manage online reviews. Review sites usually advise companies to post a response to a negative review but Mr. Sullivan suggests for employers to address that response to the public rather than to the employee. Since it is possible for a company spokesperson to defame a current or former employee or to illegally reveal personal information, Mr. Sullivan also suggests that responses be checked by the company’s legal department or by outside counsel. “Often when a comment is not responded to, people will take it with a grain of salt,” said Mr. Sullivan. “In a way, any response grants credence to the complaining employee.” For the full article, please visit the Monster website.

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