Bake, Broil or Roast: Manage the Heat with Your Public Relations Strategy, Recipes for Restaurant Success
With a host of media opportunities for consumers and critics to publish reviews, how do you meet the challenge of knowing what people are saying about your restaurant? What are the best practices for responding to feedback? What constitutes a PR crisis and do you have a crisis management plan in place?
Join moderator Michele Stumpe as we host an interactive panel discussion on these and similar topics with Tucker Berta of Liz Lapidus PR, Ellen Hartman of Hartman PR, and Debbie Rosen of The Rosen Group.
Liz Lapidus Public Relations
Tucker Berta is an experienced and accomplished communications professional with nearly 15 years of success in Atlanta's PR, marketing and editorial industries. She is president of Liz Lapidus PR and a freelance writer. Most recently, she was commissioned to ghostwrite a professional memoir for a former client; has been published in Atlanta Homes & Lifestyles, Healthy Travel, and James Beard Foundation nominated magazine The Local Palate.
Ellen Hartman Public Relations
Ellen Weaver Hartman, APR, Fellow PRSA, is president and CEO of Hartman Public Relations, based in Atlanta. Hartman has more than 30 years of experience in building strategic communications campaigns for some of the world's most well known brands including Coca-Cola, MasterCard, Kraft, Popeyes, Avon Products, Arby's, Seattle's Best Coffee, Chili's, Honeywell, tvsdesign and M & M Mars. In addition to consumer and business to business communications, she has expertise in corporate communications, social responsibility, media relations and crisis management. Her crisis work includes legal and labor issues, workplace violence, food borne illnesses, environmental disasters, product recalls and financial issues.
The Rosen Group
Debbie Rosen co-owns and operates The Rosen Group, an Atlanta-based public relations company. The Rosen Group is a multi-service Public Relations/Marketing Agency, specializing in everything from strategic positioning in the market, to conceptualizing and orchestrating special events. Debbie has owned and operated The Rosen Group for the past 23 years, first in New Orleans and for the past nine years in Atlanta. During this time, she has been extremely successful in getting her clients on programs such as The Today Show and Regis and Kelly, as well as articles featuring clients in publications such as Gourmet, Bon Appetit, Travel & Leisure and Esquire Magazine. Debbie has developed a trusting relationship with the Atlanta area media, with a focus on restaurant critics, food editors and television producers, as well as regional and national media.